- In the app, coins can be purchased by users to be given to influencers;
- As on YouTube and other networks, companies can pay TikTok influencers to promote their products and services;
- The app’s influencers can also advertise their merchandise, such as clothing lines, to their followers.
TikTok is currently the fastest growing social media platform. In 2018 alone, it was more downloaded than Instagram, Snapchat, and YouTube. If you don’t know what it is yet, it’s time to take a look.
Here are 4 tips on how influencers can get the most out of the app:
TikTok users can interact directly by commenting and chatting with thousands of other people on the app. Viewers have the ability to donate virtual coins that everyone within the app can purchase with fingerprint identification or facial recognition.
While TikTok does not share the official price of each country’s coins online, it is possible to check the price in the app by going to “privacy and settings,” clicking “wallet,” and then clicking “reload.”
In the United States, the cheapest option is $0.99 for 100 coins. Once the live feed comes to an end, the influencer can collect 50% of the coins, turn them into Diamonds, and then withdraw the corresponding dollar amount. The remaining 50% is split between TikTok and the App Store or Google Play.
Over the years, we have seen the growing popularity of social media marketing through platforms such as Instagram and YouTube. Influencers can promote products or services to their followers and be rewarded by companies. Tik Tok users can create one or several short clips, of their own style, for the promotion of these products.
They can be entertaining or informative based on the influencer’s audience and choices. Compensation varies according to factors such as the number of followers, engagement rate, types of products or services promoted, number of videos produced, industry, and geolocation.
It is worth reinforcing that the video needs to be native and look natural, without any forced sales techniques. Users, especially on TikTok, prefer funny and entertaining videos to a staged ad. Another point of attention is to make sure that the activation can go viral, appear on the “For You” page, and gain even more organic exposure.
Promoting their own products
Another way in which content creators and influencers can make additional profit on TikTok is to design and sell their own merchandise (clothing lines are still considered the most profitable). For maximum profit, it is necessary for an influencer to have a large number of followers and a sense of community.
Based on my personal experience on different social media – especially YouTube, Instagram and Twitch – most followers are not engaged in buying promoted merchandise based solely on the value of the product (quality of the material, for example), but rather on supporting the influencer or getting on trend.
It is vital for an influencer to build a personal brand by creating their own online persona, a recognizable logo and a niche approach before they even start selling custom products.
Events and brand partnerships
Finally, another way for an influencer to make money with TikTok is to be invited by brands and companies to attend events, music festivals, or conferences in which app users are paid to promote a brand, perform on a stage (dance or sing), or meet with followers.
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